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Closing in on Dad’s Day

Sponsored content supplied by Fatjoe.

With Fathers’ Day fast approaching, it’s time to get those brains in gear and decide what to get the special man in your life.

Of course, most of us are on a budget, so we want something that is personal, fun and not too expensive. But buying gifts can be a pricey business, so to remain on target with your spending check out these budget-friendly gifts.

Dads Day

Personalised gifts  

One of the best things about a good Fathers’ Day gift is that you can personalise it. You can do this by getting a reasonable price gift with his name or initials on it, such as a wallet or pen.

Or how about theming the gift along the lines of his favorite sport or hobby.

You can get Boxt Father’s Day hampers with chocolate rugby balls for the sports fanatic Dad.

Or if you have a little more to spend, why not try a personalised bobble head with vehicle, for those dads that are into cars or motor bikes?

Something to do

They say that a great gift keeps on giving, and if you get your dad an activity that is certainly the case.

Perhaps he has always harboured the desire to be an artist?

Then why not get him an easel and paint set like this? Or a charcoal sketching set?

Or even a cool Zentangle book and some fine-line pens for some artistic meditation?

These aren’t too expensive, and a creative dad will definitely get a lot of use and joy from a gift like that.

artist

Relaxing

If your dad has a stressful job or even if it’s just the kids that are giving him the runaround, why not treat him to something relaxing for Fathers’ Day?

You could try a massage, although some of the more traditionally macho dads might balk at this. They might appreciate a trip to the steam room and sauna instead though?

If you dad likes to relax in front of the telly, a subscription to a media provider like Netflix can be an awesome choice.

If you have siblings, you can split the fee to make the costs more reasonable.

Then not only does Dad get to watch all his favorite shows, but you can also bond, by binge watching your favourite shows together!

Fun

Fun presents can be a bit tricky.  If you pick something fun, it should also have some long-term value as well. Otherwise, it’s a waste of money that could have gone on something that they would have really enjoyed.

gamer

Some popular and fun presents for gamers include controllers or the latest Xbox or PS4 titles like No Man’s Sky or Saints Row.

If you want to give him a fun surprise, why not get a jumper from a charity shop.

Then wrap the game up in the jumper and wrap the jumper up. His face will be a picture when he thinks that the ugly sweater is his real gift!

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Joy takes over in marketing

Everyone feels. In 2012 my research with my friend and colleague Lyn McDonald PhD demonstrated how everyone’s life is made up of feelings and how understanding these feelings is essential for marketing (on the one hand) and purchasing (on the other). These feelings range from Anger, followed in decreasing strength by Fear, Sadness, Joy, Surprise, and Love.

Now it seems some big name brands are cottoning on.

Take a look at this new television commercial from scotch maker Johnnie Walker, which features a hero character named Joy.

So I looked through our video archives (oh all right, they’re called “the Internet”) and discovered it’s been a quiet trend for some time …

BMW

Cadbury
http://focal.launchpad6.com/embed709

Cadbury Feel The Joy Advert from JustCuriousTV on Vimeo.

There’s even an advertising agency called Joy

If you have a favourite Joy advertisement, please link it in a comment (below) or email me the link and I’ll publish it here with your name.

And be joyful today — it doesn’t hurt a bit!

Need a mentor for your small business?

 

Very happy to let you know that our business experience and expertise is now available through the TAFE Queensland Small Business Solutions program, which offers business mentoring for a low one-off fee of $395. If you or a friend have a small business which could use the tried and tested advice and methods described here, please contact TAFE here and mention my name. Available all through Central and South-East Queensland. I have run businesses in publishing, retail, and (of course) small-to-medium sized journalism enterprises.

Cokley Mentor

Ask the Web and the Web responds!

Thanks to our devout followers!

In return, we will happily include one free link to your food, wine, accommodation and/or logistics company site if you’re a follower of Eat Drink Sleep Shop Australia (anywhere in the world) … just email us and let me make an assessment of your site (not too onerous, really) … we’re looking for good wholesome businesses which focus on meeting customer needs and excellent service. If you don’t feel like “submitting” a link by email, just post it in a comment to this article … couldn’t be easier.

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