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Category Archives: advertising

Business advisory event this month – fully government funded, no more to pay

Set aside November 23 after work (6-8pm)

johncokley2016

Starting, or want to expand, your small business?

This is for small-business owners who run a shop, cafe, service or office in the Moreton Bay Regional Council area (that’s a big circle around the Redcliffe Peninsula: north to Bribie Island, south to the Brisbane River). It’s part of our fully government funded professional mentoring and small-business service where we offer five-six hours of qualified, experienced advice designed to target your business needs. We ask only for a “Gold Coin” contribution (which we then donate to charity).

These sessions focus on providing practical advice to your business in the following five streams:

  1. Funding avenues and financial analysis (guidance on available banking and finance products, how to present finance bids, effective cash flow management processes and financial data interpretation and referrals to accounting advice);
  2. Building your business (diagnostic assessment of current business operations, followed by business planning advice that meets identified needs; assistance in preparing marketing plans on promotional opportunities and advertising options; guidance on entering new markets and the feasibility of new business ideas, including exporting products or services);
  3. Making the most of your talent and team (guidance on human resource strategies, including recruitment, employment and occupational health and safety (OH&S) requirements; advisory service meetings and networking opportunities; talent recruitment and retention tools; training programmes to inform enterprising people about significant new regulations and/or relevant Australian Government business initiatives);
  4. Management capabilities (assistance with creating, reviewing and implementing business plans, assessing and improving supply-chain management, succession planning and creating security over leased premises or intellectual property; assistance to access appropriate legal advice, including on licencing, retail tenancy, intellectual property and credit management); and
  5. Digital engagement implementation (advice and assistance on e-commerce take-up; advice and assistance with information technology and broadband services issues; advice on adopting technology concepts to assist with marketing, managing and growing ideas)

This project supports a range of service delivery mechanisms including:

  • one-on-one tailored business advisory services
  • face-to-face or virtual/online meetings
  • small group training for up to 10 people at a time. Call me now on 0413 004 138 or visit our site: http://www.edupreneurservicesinternational.com/
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Cats and Vintage

Close up of traditional polish christmas dish.

Close up of traditional Polish Christmas dish.

Dumplings are popular in Brisbane these days but Polish dumplings known as Pierogi (pronounced pyer-ro-gee) will be consumed at competitive speed next Sunday, June 26.

The 2nd Annual Pierogi Eating Competition will be at the Polish Club, 10 Marie Street, Milton, as part of the Milton Community Festival.

Pierogi are delicate white boiled dumplings with scalloped edges and filled with meat or cabbage or both and smothered in traditional onion relish.

Get in on the action!

How many can you knock off in a minute? Try out from 2pm on Sunday.

First one to finish 15 of these in one sitting wins the prize.

Brisbane Lord Mayor’s makers’ market with fashion market is on Saturday June 25.

Special fund raiser for the weekend is also at noon on Saturday June 25: a vintage fashion gold-coin auction in aid of local animal rescuers and the Cat Cuddle Café Red Hill.

Contact:

Polonia Polish Club

Henryk Kurylewski

0402 210 712 secretary@polonia.org.au

Screen graphics makes Trump speech a bummer

Need we say more? A grab from today’s ABC News 24 bulletin shows the hilarious superimposition of a screen graphic over the wannabe president’s lectern. My, oh my, the Conservatives are going to have a meltdown!

DonaldRump

It appears rear-ended-ness is coming back into fashion with computer programmers too. Here’s an error message we collected yesterday from a scanner program gone wrong …

Bummer

Don’t forget to visit our Strictly Literary bookshop to find out how Peter Beattie thinks US politics is broken.

Joy takes over in marketing

Everyone feels. In 2012 my research with my friend and colleague Lyn McDonald PhD demonstrated how everyone’s life is made up of feelings and how understanding these feelings is essential for marketing (on the one hand) and purchasing (on the other). These feelings range from Anger, followed in decreasing strength by Fear, Sadness, Joy, Surprise, and Love.

Now it seems some big name brands are cottoning on.

Take a look at this new television commercial from scotch maker Johnnie Walker, which features a hero character named Joy.

So I looked through our video archives (oh all right, they’re called “the Internet”) and discovered it’s been a quiet trend for some time …

BMW

Cadbury
http://focal.launchpad6.com/embed709

Cadbury Feel The Joy Advert from JustCuriousTV on Vimeo.

There’s even an advertising agency called Joy

If you have a favourite Joy advertisement, please link it in a comment (below) or email me the link and I’ll publish it here with your name.

And be joyful today — it doesn’t hurt a bit!

In the swim for Summer …

Coola Cozzies

Our friend and former Small Business Management student (now graduate!) grazier Julie Brown of Ilfracombe, has launched her new business (above) just in time for Christmas.

Coola Cozzies is Julie’s way of earning valuable off-farm income during the drought but this is no charity … have a look at these wow designs (all created by Julie).

Julie describes them as “Cool, colourful, comfortable women’s and men’s board shorts and UPF50+ rashies, swim shirts and sun shirts.”

Cunningly, Julie has also catered for people at my end of the market (generously composed) and sells men’s and women’s board shorts, men’s and women’s UPF50+ short-sleeve and long-sleeve rashies, and women’s swim tops in sizes to fit women’s sizes 10 to 24 and men’s sizes L to 4XL.

Coola pics 1

Coola pics 2

Right now Right now in New York New York

Intrepid Eat-Drink-Sleep-Shoppers Erin and Pip are in the audience at Matilda the Musical right now at the Schubert Theatre on Broadway, New York City … and this is what they see!

Earlier they visited the famous Brill Building, which in its heyday was home to some of the great singer-songwriters of the 20th century.

 

IMG_2335.JPG

Inside, now (Picture: Erin Cokley)

matilda stage

Pictures: Erin Cokley

At the Brill Building, New York, yesterday

At the Brill Building, New York, yesterday

 

Australian agroforestry movement gains momentum, farmers diversify into timber plantations @ABCRural

The golden rule for growth is diversification, as this report on the ABC last month demonstrates …

Australian agroforestry movement gains momentum, farmers diversify into timber plantations @ABCRural.

Word is spreading

Online Journalism Blog

We’ve been invited to have our worldwide launch of Shopping News at the new Merino Markets at Longreach, so thanks Sue Smith for this honour. It’ll be in August and we’ll let you know details closer to the date. Copies will be on sale and you can also buy right here right now (click the book cover on the right –>).

UK journalism colleague Paul Bradshaw has also kindly devoted some of his popular blog space to a virtual launch and guest post about Shopping News … you’ll find loads of other interesting stories there too. Just click the image at the top of this post.

And we’ve announced the date for our first TAFE Small Business Solutions business improvement workshop, also in Longreach. We start at 5pm on August 11 and seats are strictly limited so please, if you want a booking, my advice is to get in now.

Need a mentor for your small business?

 

Very happy to let you know that our business experience and expertise is now available through the TAFE Queensland Small Business Solutions program, which offers business mentoring for a low one-off fee of $395. If you or a friend have a small business which could use the tried and tested advice and methods described here, please contact TAFE here and mention my name. Available all through Central and South-East Queensland. I have run businesses in publishing, retail, and (of course) small-to-medium sized journalism enterprises.

Cokley Mentor

Today’s job advertisement in the media

Manger

Oh dear, and for The Daily Telegraph, too. Perhaps they fixed it on the site? Nope

Mangers2

It’s been a fascinating long day’s journey into the night of the living job seeker. Here are some examples of would-be employers looking for would-be staff.

conservative

 

Agreed, perhaps it’s one of those internet joke-meme thingys? But it appeared, nevertheless, on the Indeed job site.

Here are some more … (listen by clicking on each screen-shot image or here and here):

Lululemon
SmartjobsFeb18

 

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