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Joy takes over in marketing

Everyone feels. In 2012 my research with my friend and colleague Lyn McDonald PhD demonstrated how everyone’s life is made up of feelings and how understanding these feelings is essential for marketing (on the one hand) and purchasing (on the other). These feelings range from Anger, followed in decreasing strength by Fear, Sadness, Joy, Surprise, and Love.

Now it seems some big name brands are cottoning on.

Take a look at this new television commercial from scotch maker Johnnie Walker, which features a hero character named Joy.

So I looked through our video archives (oh all right, they’re called “the Internet”) and discovered it’s been a quiet trend for some time …

BMW

Cadbury
http://focal.launchpad6.com/embed709

Cadbury Feel The Joy Advert from JustCuriousTV on Vimeo.

There’s even an advertising agency called Joy

If you have a favourite Joy advertisement, please link it in a comment (below) or email me the link and I’ll publish it here with your name.

And be joyful today — it doesn’t hurt a bit!

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One response

  1. Indeed, John. And the popular Marie Kondo, mega successful guru on de-cluttering, advises not hold on to anything that doesn’t spark joy!

    Like

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