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Monthly Archives: February, 2016

Screen graphics makes Trump speech a bummer

Need we say more? A grab from today’s ABC News 24 bulletin shows the hilarious superimposition of a screen graphic over the wannabe president’s lectern. My, oh my, the Conservatives are going to have a meltdown!

DonaldRump

It appears rear-ended-ness is coming back into fashion with computer programmers too. Here’s an error message we collected yesterday from a scanner program gone wrong …

Bummer

Don’t forget to visit our Strictly Literary bookshop to find out how Peter Beattie thinks US politics is broken.

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Beattie book available

Web cover BeattieThe new national vision from Queensland’s own Peter Beattie is available now exclusively through our Strictly Literary bookshop

Make sure you get your copy here first … in print or for Kindle and Android. In the meantime you can browse our extensive libraries and buy Peter Beattie’s first thriller novel The Year of the Dangerous Ones:

Print (Lulu) or Kindle (Amazon) or Android (Google Play)

 

Joy takes over in marketing

Everyone feels. In 2012 my research with my friend and colleague Lyn McDonald PhD demonstrated how everyone’s life is made up of feelings and how understanding these feelings is essential for marketing (on the one hand) and purchasing (on the other). These feelings range from Anger, followed in decreasing strength by Fear, Sadness, Joy, Surprise, and Love.

Now it seems some big name brands are cottoning on.

Take a look at this new television commercial from scotch maker Johnnie Walker, which features a hero character named Joy.

So I looked through our video archives (oh all right, they’re called “the Internet”) and discovered it’s been a quiet trend for some time …

BMW

Cadbury
http://focal.launchpad6.com/embed709

Cadbury Feel The Joy Advert from JustCuriousTV on Vimeo.

There’s even an advertising agency called Joy

If you have a favourite Joy advertisement, please link it in a comment (below) or email me the link and I’ll publish it here with your name.

And be joyful today — it doesn’t hurt a bit!

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